Before we get into whether shame is effective, we should probably talk about the purpose of shame. Shame has less to do with the morality of a behavior and more to do with the social impact of others knowing about it. The arbitrator of morality is guilt. Not a very effective or accurate arbitrator, but that’s its job. Shame is more about conformity. It is less likely to cause a person to change their behavior and more likely to increase a person’s efficacy in hiding it. Not because the behavior is wrong, just socially or economically harmful and its disclosure …